Membership Research

Research that passes the "So what?" test

Many membership organisations do not maximise the potential benefit they can obtain through research. We have seen many examples of surveys that really add little value and don't pass the "so what?" test!

Providing insight to make effective decisions

We help you ensure you get far more useful information from your research and to gain a deeper insight with which to think strategically and identify new service (and revenue) opportunities.

We guide you through the process, first by talking with you to understand the issues facing your sector and then advising you on the information we can gain to support you in addressing these issues.

A range of techniques

We advise you on the best means of obtaining the information you need, for example through:

• Online, web-based surveys
• Desk research
• Face-to-face / depth interviews
• Telephone interviews
• Focus group discussions

Research that drives improvement

Where we add value beyond that of many research companies is in how we use the information we gather. From our analysis of the results, we will firstly develop a series of assertions or key messages from the study.

We will then use this to drive discussions in a highly interactive workshop with you and often with a representative group of members and other stakeholders. This helps to ensure that the findings are validated and that your team "buy-in" to the actions agreed.

At the end of the process you will have identified the strategic priorities that you need to focus on in order to help drive membership growth and improve retention.

Take a look at our case studies or contact us to discuss your requirements.