Sustaining Membership Growth & Improving Retention

Our experience of working with many membership organisations has enabled us to develop a range of services tailored to the specific needs of not-for-profit organisations and their members.

Our support is designed to help you:

• Drive membership growth

• Improve membership retention and loyalty

• Get the most from your membership team

We help you achieve this through:

Feedback from your members

	Speaking to current, lapsed and prospective members
	Understanding the issues they are facing
	Gaining feedback on the effectiveness of your products and services
	Reviewing communication channels - website, publications, e-newsletters etc.
	Understanding why members lapse

Speaking with your internal team

	To gain an internal perspective to compare with that of the members
	To learn from your experience and knowledge
	To identify potential skills gaps
	To review processes and identify improvement opportunities or potential IT systems shortcomings

Reviewing our findings with you

We then review our findings with you and help you develop a plan of action that considers areas such as:

	The key issues being faced by your members
	Aligning your benefits and services to these key issues
	Identifying gaps where you can introduce new services or benefits
	Segmenting your membership into groups sharing common challenges
	Tailoring your marketing messages for these different groups

In this way, we help you to take the necessary steps to ensure that your members remain engaged, and fully recognise all that you do and the value they receive from their subscriptions. The aim is to ensure membership is something they cannot do without.

Implementing the plan

We can then support you in implementing the actions, considering how to get the most from your:

• People - Ensuring a common focus for your team
  
• Processes - Driving improvements to internal processes
• Systems - Making effective use of technology

Click below to find out more about some of the support we offer to our not-for-profit clients:

• Membership research
• Strategy and Governance development
• Membership culture development

• Our membership clients
• Case studies - examples of recent projects