+  membership research
making sure your research passes the "so what?" test!

Many membership organisations do not maximise the potential benefit they can obtain through research.

We have seen many examples of surveys that really add little value and don't pass the "so what?" test! The result of such surveys is normally some basic stats/graphs to demonstrate that the membership is broadly satisfied with the current situation.

We can help you ensure you get far more useful information from your research and to gain a deeper insight with which to think strategically and identify new service (and revenue) opportunities.

We guide you through the process, first by talking with you to understand the issues facing your sector and then advising you on the information we can gain to support you in addressing these issues. We also advise on the best means of obtaining this information, for example through:

+ desk research
+ face-to-face / depth interviews
+ telephone interviews
+ focus group discussions
+ online surveys

Where we add value beyond that of many research companies is in how we use the information we gather.

From our analysis of the results, we will firstly develop a series of assertions or key messages from the study. We will then use this to drive discussions in a highly interactive workshop with you and a representative group of members and other stakeholders.

The case studies below provide examples of our track record of helping organisations to make effective use of research.

If you would like to discuss your requirements with us, please call either Jacqueline or Grenville Allman on 01295 690573 or click here and complete our contact form and we will be happy to contact you.

Case studies:
+ British Veterinary Association - Member/Non-member research
+ British Bathroom Manufacturers Sector Study
+ British Fluid Power Distributors
+ Groundwork Trust Feasibility Study
+ National Association of Estate Agents
+ National Day Nurseries Association Membership Survey
+ National Farmers' Union Membership Study